Traditional direct mail campaigns have been a staple in my creative arsenal. Communicating the message is key. A multi-channel approach includes looking at all channels…not just digital ones. Extensive knowledge of strategic direct mail affords me the opportunity to offer another marketing channel to companies up for the challenge.
Client: Bill Jacobs MINI
Project Goal: Increase quality used car inventory
My Role: Design eye catching creative while maintaining MINI brand standards for reimbursement eligibility using variable customer data to personalize messaging.
Client: Bill Jacobs VW
Project Goal: Increase quality used car inventory
My Role: Design eye catching creative while maintaining MINI brand standards for reimbursement eligibility using variable customer data to personalize messaging.
Client: Jaguar Land Rover Hinsdale
Project Goal: Increase service appointment bookings
My Role: Use approved OEM imagery and messaging to offer compelling messaging to encourage service appointment scheduling. Utilizing data from online coupon data tracking, Spend and Save had the most clicks.
Client: American Bar Endowment
Project Goal: Annual ABE Insurance Program Initiative Redesign
My Role: The American Bar Endowment provided association insurance programs to the American Bar Association member attorneys. I was tasked with the redesign of the annual program visuals. Bi-monthly mailings were sent to ABA attorneys.
Tara Holman Designs 